A message from our co-CEO’s Paul & Rodney

Thank you for taking the time to learn about Level UP.

We’re a Technology Company that builds tools for companies and individuals that can help us end systemic poverty in one generation - starting here in the U.S.

Level UP is about building mutual benefit. Business and society and people and our environment are interdependent. And in our lifetime all can work together and thrive together. But to get there we need to get past our history and understand that many of the business practices we inherited and continue today lead to societal problems, of which poverty is central.

Everywhere we look, from homelessness to seniors who can’t retire, there’s evidence that poverty across America is growing. With problems this huge, it’s hard to know what any of us can do about them or even if they can be solved at all. But they can.

By working together and building mutual benefits, not only can we do things like end poverty, we can do it in one generation. Getting there means grasping the true nature of the problem, how it functions, and what makes it so resistant to change.

And with entrenched poverty, the most important thing to know is that it's driven by a system - one that's embedded, has evolved over centuries, and is resistant to change.

  • We explain where this system came from in There’s a Machine Here section of The Poverty Story, but for now let’s simplify with - we inherited this system, and poor people and our society pay a big price.

    We cover how it’s resistant to change in Barriers that keep People Poor section of The Poverty Story, and the lesson there is that addressing the system directly is inefficient at best. The system is entrenched, protected, and has a robust immune system.

    We did in-depth research and reverse-engineered poverty to find its weaknesses – the points where we can directly free people from its grasp without taking on the larger system.

    So, what’s our tactic, our expertise, and what is our superpower?

    Our Tactic
    Our tactic is to provide Apps that help align companies with our emerging society, and help people to bypass the barriers they meet in their efforts to improve their live . These outcomes are 2 sides of the same coin - companies want to do better - and people, especially poor people, want companies to be more aware of their needs, hopes and dreams.

    Our Expertise
    Our expertise is lifetimes of working through poverty from the bottom up, not all of us, but more than 50% of our leadership took this path. Then we have seven years of working directly on the strategy, the technology, and specific real-life applications.

    Our Superpower
    You and people like you, and our collective good work over many generations, and the enlightened self-interest that’s growing throughout our business community, with over 300,000 U.S. companies explicitly committed to social responsibility, that’s our superpower.

    That’s a very short synopsis of hundreds of thousands of hours spent applying ourselves to “End Systemic Poverty in One Generation”. A goal that we now believe is in reach for us all.

    Effective action is central to restoring society.

    Caring for people creates people who care.

    The timing is right, we are in motion.

    Join us.